Yewa Aloba

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Bin-Go Luxe Rides

Introduction

I took on the full scope of launching Bin-Go Luxe Rides, a luxury transportation service designed for larger groups seeking a high-end, seamless travel experience. From concept to execution, I handled everything—developing the brand identity, designing marketing materials, setting up the booking system, hiring photographers and videographers to capture the van, and creating the digital presence.

Category

Brand Strategist

, Web & Graphic Designer

, Business Operations Lead

Description

To establish the brand, I crafted a sleek, modern visual identity that reflects the service’s sophistication and exclusivity. I also built a user-friendly website that allows clients to seamlessly book a Sprinter-style van at $150 per hour or a $1,200 flat rate for full-day reservations. Additionally, I implemented a streamlined booking process, integrated Stripe for secure payments, and ensured that every touchpoint—from customer inquiries to confirmations—maintained a professional and luxury-driven experience.

By overseeing both the creative and operational setup, I positioned Bin-Go Luxe Rides as a polished and reliable brand in the luxury transportation industry, ensuring a strong foundation for growth and success.